Rooh Afza Returns

It was claimed in Hamdard National Foundation v. Hussain Dalal, 202 (2013) DLT 291 Yeh Jawaani Hai Deewani (2013, Dir. Ayan Mukherjee) contains some dialogues which injures the goodwill and reputation of Rooh Afza, a popular concentrated squash. It was admitted, Rooh Afza is a well-known trademark. Attention was drawn to Section 29(9) of The Trade Marks Act, 1999. Hon’ble High Court of Delhi directed, considering YJHD had already released, omission of the objectionable content from DVDs or TV versions.

None of this, which was widely reported, had caused any hindrance when Roohi (2021, dir. Hardik Mehta) was initially named Rooh-Afza and @RajkummarRao had tweeted about the same on 29.03.2019. It may have been a publicity stunt. For now, Roohi, the character, captured by Ghost-Afza, avoids trouble. But, naming of efforts can be better.