The Case of Mr. Amitabh Bachchan

Amitabh Bachchan alleges violation of his ‘publicity rights as a celebrity’ as has also been recognized by this Court in Titan Industries Ltd. v. Ramkumar Jewellers, 2012 SCC OnLine Del 2382. It cannot seriously be disputed, Amitabh Bachchan is a well-known personality and is also represented in various advertisements. Amitabh Bachchan is aggrieved by unauthorized use of his celebrity status to promote goods and services. Amitabh Bachchan has been able to make out a good prima facie case in his favour for grant of an ad-interim ex-parte injunction.

Hon’ble Justice Navin Chawla of Hon’ble High Court of Delhi, Amitabh Bachchan v. Rajat Negi & Ors., [CS(COMM) 819/2022] decided on 25.11.2022.